If you run a bookstore, please don’t be put off by my “Don’t Buy My Book” campaign. It may be tempting to answer “OK, I won’t. Thanks for the tip, weirdo,” and walk the other direction. But I invite you to take a closer look. I can host murderously fun mystery parties in bookstores. Purely aside from the fact that at least some people who come to an author event will buy that author’s book, if I can shift the focus away from myself, I can create an opportunity for bookstore owners to highlight their mystery collections. Those who don’t buy my book then may very well come back and buy it later, and they are liable to buy something on the spot.… Read the rest