Jungle Jim’s marketing plan clearly involved overwhelming people into buying more. Cars from carnival rides held up displays, and florescent lights assaulted our vision. My nine year old niece, Kaylee, bellowed, “Look, Nanny! They have pummelos!” She put two oversized grapefruit into the cart that Scott was pushing.

Mom, who was walking a little ahead with my two kids, said, “Sure, honey,” after the fact. Even though she and Kay had been to the store several times since its opening back in September, she looked like a first time visitor. Every bright flash distracted her.

I asked, “What’s a pummelo?”

“It’s like a grapefruit, only sweeter.”… Read the rest